BACK TO THE OFFICE is a photographic campaign developed for September 2024, conceived around the end of summer and the collective return to office life.
The imagery places the coffee product within this slightly reluctant moment, translating the post-holiday routine into a series of scenes with an ironic undertone. Drawing from a vintage, 1980s-inspired aesthetic, the campaign combines stylized compositions and nostalgic references to soften the drama of getting back to work, turning coffee into a familiar and reassuring presence.
This SUMMER CAMPAIGN 2025 draws inspiration from the song Eravamo quattro amici al bar, translating its sense of friendship and everyday ritual into a contemporary visual story.
The project was set at Bar degli Amici, where a group of friends gathers for coffee before heading to the sea. The imagery captures a relaxed, familiar moment, grounding the product within a simple and shared summer routine.
Through natural light and an observational approach, the campaign evokes a sense of ease, nostalgia and togetherness, positioning coffee as part of a lived, social experience.
