PAOLO LEO FOR CHRISTMAS 2025
This project was developed for Paolo Leo as the Christmas campaign for 2025, commissioned by Brain Pull. The campaign was conceived with complete creative freedom, embracing an ironic and playful approach. The visual narrative revolves around the familiar dynamics of being together during the holidays, highlighting both the beauty and the discomfort of family life — those small, shared moments that are equally chaotic, tender and relatable. Through photography, the campaign translates everyday family situations into a light-hearted yet authentic imagery, using irony as a key element to connect tradition with a contemporary visual language. Art Direction and Set Design by Brain Pull
