FRANCHINI PACKAGING
This project was developed for Franchini and focuses on the photographic interpretation of the packaging designed for the artisanal panettone. The packaging was conceived by graphic designer Andrea Dell'Anna, who provided clear and specific creative directions. Building on this foundation, the photographic project was developed following a contemporary and fresh visual approach, enhancing the graphic identity through clean compositions, light and color balance. The resulting imagery translates the design concept into a cohesive visual language, designed to strengthen the product’s presence across editorial and commercial communication.
